by FLW & MLF Communications
Major League Fishing (MLF) announced today that it has reached an agreement to acquire Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization. The Letter of Intent (LOI) sets in motion the most significant brand merger in competitive bass fishing history, linking a tour and original, award-winning programming featuring the top professional anglers in the world to an extensive grassroots organization that serves tens of thousands of competitive anglers from high school and college to weekenders and tour pros.
“We’re thrilled about welcoming FLW to the MLF team,” said Jim Wilburn, President and CEO of Major League Fishing. “FLW shares our commitment to creating tournaments and opportunities centered on the success of the angler. Through this acquisition, we are better positioned to support anglers and sponsors at all levels.”
“Our business plan always included reaching all levels of grassroots fishing,” said Boyd Duckett, MLF co-founder and President of the Professional Bass Tour Anglers’ Association (PBTAA). “FLW does it best with the Tour and grassroots tournaments; their reputation in competitive bass fishing is remarkable and their culture has always been pro-angler, which makes this the perfect opportunity for both organizations. We couldn’t be more excited about FLW: their team, anglers, and sponsors.”
