Thursday, July 17, 2025

ICAST 2025:BOOYAH Builds Flash Point Arsenal

 


BOOYAH Bait Company, which redefined jerkbait fishing when it launched the innovative Flash Point Jerkbait, is building the Flash Point arsenal to fulfil angler needs with the release of smaller versions of the Flash Point and Flash Point Deep.

 

The Flash Point Jr and Flash Point Jr Deep are 1/4 inch smaller than the original versions.

Downsizing helps match diminutive forage and adds appeal to fish turned fussy by weather, water conditions or added fishing pressure. Having shallow and deep versions in the smaller size equips anglers for a vast range of situations.

 

Both new models feature the Flash Point’s custom, embedded blade, which creates strike-triggering flash and provides an unparalleled return on forward facing sonar. The new Flash Point Jr and Flash Point Jr Deep also boast the narrow profile, broader rounded back and belly, etched scales and fins that characterize Flash Point Jerkbaits, along with a nose-down suspending posture, irresistible action and tungsten-weight casting system.

 

The Flash Point Jr and Flash Point Jr Deep are 4 inches long and weigh 3/8 ounce and come equipped with three ultra-sharp, carbon steel, SS finish No. 8 trebles and come in the same 12 outstanding and highly popular colors as the original Flash Point.

MSRP: $14.99

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