By Luigi De Rose
Why would the Roland decline a chance to rejoin BASS? Lack
of sponsorship money and support. Simply, the fishing industry, one that has
profited greatly from the industry that Roland helped developed didn’t deem him
worthy enough. Even though Roland is one of the most recognized anglers in bass fishing, he couldn’t secure enough sponsorship to complete. Let that sink in.
As the story continues to permeate, scores of fans are
furious. How can the fishing industry deny Martin this opportunity? How could BASS as a business miss this golden
opportunity to reward one of the true pioneers of bass fishing a come back?
Imagine the publicity if Roland won the 2022 Classic at 80 years of age?
On a business level, the amount of potential viewer clicks and impression generated from this media savvy father and son team through the Elites is unfathomable. The possibility of year long media bites of Roland and Scott trying to qualify for the Bassmaster Classic would be commonplace. How many historic recaps of Roland throughout hit career would save a full day of inactivity on BASS Live coverage?