Megabass Vision 110 +2 Jerkbait with Nick Cousvis

 Summer smallmouth really react to a quick moving jerkbait. Sometimes, they won't commit to a shallow running bait so switching up to a deep running one is key. Listen to tournament angler, guide and smallmouth nut Nick Cousvis as he explains why the Megabass Vision 110 +2 is a must have. 

2025 MLF Bass Pro Tour Schedule

  

Major League Fishing announced today at ICAST the schedule for the seventh season of professional bass fishing’s most competitive circuit – the 2025 Bass Pro Tour. The 2025 season will showcase 65 of the world’s top professional bass anglers competing for millions of dollars, including the sport’s top award of $150,000 at every regular-season event, plus valuable points in the Fishing Clash Angler of the Year (AOY) race, and qualification into REDCREST 2026 and the General Tire Heavy Hitters all-star event. 

The 2025 Bass Pro Tour season, consisting of seven stages, begins in late January with Bass Pro Tour Stage One at Lake Conroe, where all anglers start with zero AOY points and look to get their season off to a strong start in the race for the Fishing Clash AOY title. The schedule continues through six more regular-season events – with three venues never fished before on the Bass Pro Tour – along with REDCREST 2025 and the sixth annual General Tire Heavy Hitters All-Star Event (also at a new venue). The seven-event regular season culminates with REDCREST 2026 in the spring of 2026.

“We’re excited about the rollout of the Bass Pro Tour 2025 schedule and what the season will offer to our fans: a fun mixture of new and familiar destinations, with a variety of fishery types and styles,” said MLF Executive Vice President & General Manager Kathy Fennel. “The schedule includes some of the best bass lakes and rivers in the country, which will create consistent excitement for our fans. We’re grateful to our fans, local partners and Bass Pro Tour anglers as we’re set up for an exciting 2025 season.”

2025 MLF Bass Pro Tour Sites Below 

ICAST 2024: LIVETARGET Sunfish

 The bond between bass and bedding panfish is one deeply ingrained in the angler’s lexicon. This timeless predator-prey interaction undergoes a transformative redefinition courtesy of the all-new LIVETARGET Sunfish, which pioneers innovative lure development by seamlessly melding unparalleled realism with exceptional functionality.

The LIVETARGET Sunfish introduces a paradigm shift in traditional swimbait design through its utilization of state-of-the-art Injected Core Technology (ICT). This cutting-edge approach integrates lifelike anatomical features—comprising realistic eyes, precisely sculpted scales, fins, lateral line, and body profile—within a dynamic inner core. Employing an advanced injection laminate process, ICT enriches the inner core with intricate, multi-colored metallic layers ensconced within a clear, robust exoskeleton.The three-dimensional effect generated by ICT allows light to refract throughout the entire lure, significantly enhancing its lifelike appearance underwater.

Sunfish Features

•       Injected Core Technology

•       Ultra-Realistic Profile

•       Advanced Multi-color Injected Laminate

•       Sizes: 3.3 inch, 3.8 inch, 4.3 inch

•       Package Count: 3.3-inch – 4, 3.8-inch – 3, 4.3-inch – 2

•       8 colors

icast 2024: Shimano SLX XT

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen within the SLX A. In addition to SilentTune technology to achieve near-noiseless and an overall smoother reeling experience, the SLX XT A lineup incorporates Shimano's SVS Infinity Braking System so anglers can make on-water adjustments whether throwing heavy or light lures using an easy-to-access external dial. The lightweight, rigid-metal aluminum HAGANE Body provides an ultra-rigid platform for solid hooksets and uniform reeling power. Available with three gear ratios and left and right-handed configurations, the fully redesigned SLX XT A caters to anglers targeting trophy fish with a variety of fishing techniques.

Features: SilentTune: Smooth and Quiet Reeling Experience SVS Infinity: Easy, Fully Adjustable Braking Rigid-Metal Aluminum HAGANE Body

ICAST 2024: Great Lakes Finesse Matte Finesse Jig

A super finesse micro jig with a hook that can handle the biggest fish in the lake. The Matte Finesse Jig is built on 1/0 Gamakatsu 604 hook. The ball head design will crawl through rocks and sparse vegetation with ease while not chipping. The skirt material is super thin so it will pulse in the water with minimal jig movement, and the oversized keeper will securely hold any small soft plastic trailer you choose like our 2.1" Snack Craw.

Available in 6 colours and 2 sizes: 1/8oz and 3/16oz

Get them early via LURENET

ICAST 2024: Shimano Technium Rods

 

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a high strength-to-weight ratio and rolled with a fusion of TC4 glass and graphite carbon, Technium boasts market-proven durability. The full Technium series offers anglers a lineup of technique-specific rods varying in handle and reel seat configuration, action and guide trains — all finely tuned to excel in salmon, steelhead and sturgeon angling scenarios. From mooching and trolling to drift, float, centerpin, and sturgeon applications, the Technium range offers specialized rods meticulously tailored for each unique technique.

Features: TC4 Blank Technology Fuji Reel Seats Fuji Concept O Guide

ICAST 2024: Strike King's Evader

 

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line up. The metal lip design encourages the Evader to remain at the surface while also adding a bit of extra flash to entice powerful strikes. Great castability and a realistic swimming action elevate the Evader’s performance beyond that of a traditional style topwater bait, and the premium treble hooks are super sticky for keeping fish pegged.

FEATURES:

• RISES TO SURFACE consistently for great topwater action

• PREMIUM TREBLE HOOKS are extremely sharp to keep fish pegged

• EYE CATCHING COLORS match any fishing conditions

• METAL LIP keeps bait on the surface and adds flash

• INCREDIBLE CASTABILITY despite small profile

ICAST 2024: Norsk's New Marine Lithium Starting Battery

 DEAD ON THE WATER: A THING OF THE PAST

First, let’s start (pun intended) with the new marine starting batteries’ most important feature – and that’s something called Emergency Start Reserve (ESR), which allocates 25% of the battery’s capacity as a reserve available on demand.

Say goodbye to emergency jump start packs, with Norsk Lithium you’ll always have the power you need to start your outboard motor at the end of a long day on the water. ESR can be activated with the push of the Power Management button on the top of the battery or via the Norsk Guardian App. It’s like having a jump start pack built right into your starting battery!

• ESR Included on All Norsk Lithium Starting Batteries
• Locks 25% of the Battery’s Capacity in Reserve by Default

Access ESR from the Power Management Button on top of the battery case or via the Norsk Guardian App


180AH 12V Heated (Thermal Core Heating Technology)

Battery Type: Lithium Iron Phosphate (LiFePo4)

Cranking Amps: 1200 CA

Rated Voltage: 12.8V

BCI Compliant Case: Group 31

Weight: 46.3 lbs.

Size: 13 X 6.81 X 9.25 inches

Lifespan: 4,000+ Cycles, Est. 15-20 years

Warranty: 10 Year + 2 with Norsk Guardian

Triple terminals for flexible rigging

MAP $1,299.99

• AVAILABLE FALL 2024

ICAST 2024: Shimano Vanford A Spinning Reel

 

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series. An MGL Rotor highlights the all-new Vanford A to provide anglers with heightened performance when employing "start-and-stop" finesse bass techniques or when needing quick hook-setting execution. Combined with the lightweight CI4+ body, the Vanford’s low start-up inertia enables anglers to maintain complete control using tactics requiring immediate reel action to keep the lure within the strike zone, enabling them to adjust cadence based on fish behavior.