Customer service driving force in branding of new Carrot Stix.
By Luigi De Rose
At the recent 2016 ICAST SHOW a distinct booth, a distinctively orange booth seemed busier than most. The blazed orange of Carrot Stix rods gained constant attention throughout the show and warranted a closer look. Aware of success years back, I was curious of their new gear.
In 2007, Carrot Stix launched their Carrot Orange rods and won an unprecedented 3 ICAST Best of Show categories. At the time, these rods were ground breaking with the introduction of Nano-technology, micro guides and feather light weight. Within a few years the rod company was in trouble then disappeared. In 2014, the company was bought and they were back into the fishing game.
Hi Matt, thanks for taking the time to tell us more about Carrot Stix.
No problem. The booth is a bit quieter now. Yeah, Carrot Stix has 6 lines of spinning and casting rods plus several saltwater and specialty rods along with our brand new 2 speed spinning reel and casting reel. We’re really excited about the 2 speed spinning reel. We’re getting a lot of positive feedback.
Please tell me more about the company? Is it under new ownership?
In 2014 it was bought and relaunched. We are steadily building back the business. The past owners left the company in bad shape.
Yeah, Carrot Stix was popular then it died out. What happened?
The problem was poor warranties and customer service. The real problem was that the factory they used cheated. Instead of hand winding the guides they used a machine which probably wrapped too forcefully creating a weak spot on the blank. So, they shipped out a bad batch of rods without knowing the problem existed. It seemed that all the rods were breaking between the 2nd and 3rd guide. Instead of honouring their products, they were worrying about all the money they were losing by replacing the broken rods. It tarnished the brand.