By Jody White, Invitations
RICHMOND, Va. – Keith Poche has a sterling record when it comes to riverine fisheries, with a bevy of Top 10s and wins on rivers proper plus high finishes plucked from the upper reaches of reservoirs. At Stop 5 Presented by 7Brew Coffee on the James River, Poche led the Tackle Warehouse Invitationals event from the start after catching the biggest bag of the event on Day 1 – 23 pounds, 15 ounces. On Day 3, he tallied 12-15 for an even 53-pound total and the win, surviving 20-pound charges from Chad Mrazek and Dustin Smith and staying well clear of his closest competition at the start of the day.
The win is Poche’s third with MLF and his first at the Invitationals level, and he pocketed $80,000 for his efforts. It also sends him into next week’s Bass Pro Tour Zenni Stage 6 Presented by Athletic Brewing Company at the Potomac River (just up the Chesapeake Bay) with some prime time tidal momentum.
The perfect boat and the perfect spot
Famous for running a Gator Trax aluminum boat with a 150-horsepower Mercury, Poche is a master when it comes to getting where others can’t. This week, he caught all but one of his weigh fish out of a hard-to-reach creek off the James, which he could access at any water level – a feat that others in larger tin rigs and standard fiberglass boats couldn’t accomplish.
“That was the X-factor in the whole deal, my boat and motor,” Poche said. “I mean, having that Gator Trax with a Mercury allowed me to win. I could get there. No nobody else could. It doesn’t matter how many fish are in there if you can’t get there. That was the difference.”
In practice, Poche scouted the area, which he’s leaned on before in James events, and he immediately liked his chances.

