LIVETARGET announces that it has
enhanced its Pro Staff team with the addition of FLW Tour pro, and TV
personality Scott Martin along with his long-running TV show, Scott Martin Challenge to a multi-year sponsorship
agreement.
Gary Abernethy, marketing manager of
LIVETARGET commented on the selection of Scott Martin to the LIVETARGET team: “Scott
brings to LIVETARGET a great blend of proven tournament fishing excellence
along with one of the best media outlets via his TV show and recognized
personality. We’ve talked to Scott over
the years, and with his recent Angler of the Year achievement on the FLW Tour,
and our ongoing growth at LIVETARGET, it was the right time to add Scott onto
our team.”
Abernethy added, “Scott will help us
in promotions with the media elements, but as with all our ProStaff, we look to
use Scott and his proven skills as a leading bass angler to help us with our
continued lure designs. It is great that
Scott is also a multi-species angler, and that works well to help us across a
product line that now has over 750+ lure models. We have plans to have Scott present tips and
techniques to anglers so they can become better fishermen with LIVETARGET
lures.”
Martin had his own interest in
seeking a partnership with the LIVETARGET brand. “LIVETARGET is a company that has won a “Best of Show” lure award for 5 out of
the past 6 years at ICAST, and man, they have some great lure designs. Not only are the designs impressive, but as a
travelling tournament angler and television producer, I need a very wide
spectrum of lures to use. LIVETARGET offers me the most impressive lure
selections, and I really like the Match-the-Hatch® strategy of matching the lure to the local
forage base. As a tournament angler, we
all want a competitive edge, and the LIVETARGET brand will give me that
advantage to win.”
No comments:
Post a Comment