In a rare case of large non-fishing
corporations funding recreational angling, the Walt Disney Company has
contributed $50,000 to support awareness and participation.
The money will help fund the
recently-launched George H.W. Bush Vamos A Pescar education fund, part
of the Recreational Boating and Fishing Foundation’s (RBFF) campaign to attract
more Hispanics into the sport.
“This contribution will help share
information with the Latino community and engage this audience in fishing and
boating through this newly-established grant programme. It will create critical
funds for state conservation efforts,” said RBFF’s President and CEO, Frank
Peterson.
The move strengthens the ongoing
alliance between the RBFF and the Walt Disney World Resort and Disney Media
Networks.
