COLUMBIA, S.C. Berkley fishing tackle is going back to school. High school that is, with the launch of the first International High School Fishing Club Challenge. Beginning August 15th, high school fishing coaches can register their school to participate in the program. The program lasts through the school year and offers numerous fishing related opportunities, rewards, product samples and prizes.
"The program is designed to encourage more students to participate in fishing activities through high schools," says Roxanne Coleman, Senior Field Marketing Manager, Berkley Fishing. "Throughout the year clubs will be given a variety of team and individual challenges and the successful completion of those tasks will earn the club rewards and points for the team."
"The program is designed to encourage more students to participate in fishing activities through high schools," says Roxanne Coleman, Senior Field Marketing Manager, Berkley Fishing. "Throughout the year clubs will be given a variety of team and individual challenges and the successful completion of those tasks will earn the club rewards and points for the team."
