Pure Fishing Merger in the Works.

According to Angling International, the owner of the world’s biggest fishing tackle manufacturer could be on the brink of a merger. 

Jarden Corporation, which boasts the Pure Fishing group of companies within its portfolio, saw its stock market price rise by nearly 4% earlier this week following a report in the Wall Street Journal that it was in merger talks with Newell Rubbermaid, the maker of a wide variety of products including Irwin tools, Parker pens and Rubbermaid food containers. 

Pure Fishing, which includes some of the world’s top angling brands, for approximately $400m in April 2007. It added Sébile to its stable in 2011and the iconic UK brand Hardy & Greys in 2014.