The owner of Pure Fishing has been sold in a deal that is said to be worth $13 billion. The Jarden Corporation has been acquired by Newell Rubbermaid, makers of many home hold names such as: Sharpie and Irwin tools. This is the second time in the past eight years that Pure Fishing has changed hands. It was bought by Jarden back in 2007.
Pure Fishing is a powerhouse in the fishing world. Its fishing tackle manufacturers, including Shakespeare, Mitchell, Berkley, SpiderWire, Abu Garcia and Hardy.