Tuesday, July 12, 2022

ICAST 2022: Give 'Em the DieZel!

NEW Z-Man® DieZel Eye™ Jigheads built for big soft plastics

Sometimes, you need a bigger hammer . . . Great advice if you’re an amateur carpenter or some guy named Fred Flintstone. If you’re an angler, however, particularly someone seeking a jighead big and tough enough to tame jumbo soft plastics and apex predators, we suggest you step away from the piles of mismatched jigheads and tie on a DieZel Eye™ for size.

Orders of magnitude beyond wimpy jigs with flimsy hooks and incompatible heads, the new Z-Man DieZel Eye Jighead is an entirely different animal. Want to arm your 5- and 7-inch DieZel MinnowZ™ and other supersized soft plastics with a wicked-sharp, anvil-strong 6/0 or 8/0 hook? Grab a DieZel Eye and go to work.


“Anvil-strong” isn’t just lip service. Zoom in on the DieZel Eye’s impressive black nickel Tri-Forge™ Power Hook and you’ll note the precision-cut angles—a strength-enforcing, three-sided configuration yielding muscle mass and a definitive cutting-edge tapering toward the hookpoint. 

“While standard jig hooks are forged on two-sides, we equipped the DieZel Eye Jighead with exclusive Tri-Forge™ hooks, which feature a triangular cross section at the bend for unmatched strength,” notes Z-Man President Daniel Nussbaum. “Our hook-strength tests showed that the Tri-Forge Power Hooks were significantly stronger than traditional hooks. Makes all the difference in the world when you’re wrenching on a heavyweight saltwater predator. The points on these hooks are also sticky sharp for penetrating the toughest, boniest jaws that bite.”  

Crafted in concert with the jighead maestros at Eye Strike Fishing, Z-Man’s supersized DieZel Eye leads with its ocular assets. “From every angle, the jig’s oversized 3D eyes grab your attention—that goes for fish and humans alike,” says Dave Fladd, optical engineer and co-owner of Eye Strike Fishing. “Based on decades of fishing, we understood that preyfish eyes provide the most prominent and compelling strike target in every aquatic environment. Matching all Eye Strike designs, the DieZel Eye Jighead leads with its eyeballs.”

South Carolina inshore legend and Eye Strike Fishing co-owner, Ralph Phillips elaborates on the ever-important eye factor. “Over decades of successful fishing, the most productive lures, by far, proved to be those sporting bright, prominent eyes,” observes Phillips. “No other strike target can match the eyes in terms of provoking a predatory response. It’s why large, vibrant, lifelike eyeballs dominate the DieZel Eye Jighead.” 

Forged in eight hook-weight combinations, from a 3/8-ounce-6/0 size to a depth-probing 3-ounce-8/0 beast—each in Red, Glow or Chartreuse— the DieZel Eye Jighead taunts predatory giants to take their best shot. MSRP $5.99 to $11.99 per 2-pack - available in August. For more information follow Z-Man on FacebookTickTok and Instagram, or at  www.zmanfishing.com.

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