ICAST 2025: TATULA is Tops

 DAIWA goes all out with new 23 model lineup of 2025 TATULA cork handle bass rods and wins coveted Best Freshwater Rod at ICAST 2025

While DAIWA’s 2025 TATULA Bass Rods was voted Best Freshwater Rod by the fishing industry last week at ICAST, what’s even more significant to retailers nationwide is how the perfectly-priced, technique-specific rods are already flying off the racks.

“Since the TATULA Bass Rod series was introduced in late spring, sales have been incredibly strong,” said DAIWA Senior Marketing Manager, Marc Mills. “The price is perfect, especially for a rod that brandishes the TATULA name – anglers have long associated TATULA with premium quality.”

Mills also mentioned the juxtaposition between technology and kickin’ old school. “We really loaded the TATULA Bass Rods with fundamental DAIWA rod technology like SVF and Braiding X, but at the same time outfitted the entire series with classic cork handles.”

“Ultimately, it’s a lot of fishing rod for under $200. That’s why it was voted best and is selling so well.” From skipping docks with the utmost accuracy, to bombing lures long-distances to cover more water, anglers can rely on DAIWA’s new 23 model 2025 TATULA bass rod series, each designed for specific fishing situations and techniques.

All featuring cork handles, the new TATULA rods are as much as 15% lighter than the previous TATULA series. DAIWA employs its exclusive SVF (Super High Volume Fiber) Nanoplus Technology to lighten and strength the blank. They are also reinforced with DAIWA’s X45 bias carbon technology and Braiding X construction process to resist twisting, provide needed hook-setting power, and maintain rod integrity during high-stress situations. The TATULA series includes two specialized casting models for cranking – the TATULA 701MHRB-G and 721HRB-G, where DAIWA uses its advanced GLATECH construction process with the fiberglass blanks.

Anglers will also see DAIWA’s new TATULA custom rod seats on all models, along with Fuji Concept ‘O’ guides with aluminum oxide. All the rods are backed by DAIWA’s 5-year limited warranty.

“Going back now a decade with our TATULA branded rod and reels, we keep bringing advancements to show anglers that our slogan – We’ve Got Your Bass Covered – holds true to this day,” said Mills. “These next generation TATULA bass rods continue DAIWA’s intense focus on bass fishing, as we bring new models that reflect the right rod lengths, actions, and powers to keep up with new trends in the sport.”