Berkley's New Swamp Lord Jr.

Compact frog delivers the same legendary hookup ratio in a bite-size profile

COLUMBIA, S.C. (August 4, 2026) – Anglers asked for a smaller frog that doesn’t sacrifice performance, and Berkley listened. Enter the new Berkley Swamp Lord Jr. A compact 2.25-inch version of the award-winning Swamp Lord built for when bass are keyed on smaller forage, under heavy pressure, or require a more subtle presentation. Available exclusively in the standard model, the Swamp Lord Jr. is designed to dominate where other frogs fall short.

 

The original Swamp Lord earned its reputation by solving one of frog fishing's biggest frustrations: missed strikes. The Swamp Lord Jr. carries that same DNA into a compact package, delivering the elite hookup performance anglers expect while providing a scaled down profile that's equally as effective walking across the surface or skipping around cover. Featuring the same ultra-soft, collapsible body, sealed construction, paired perfectly with optimized and angled Fusion19 hooks, the Swamp Lord Jr. turns explosive blowups into more fish in the boat.

 

"One of the biggest requests we heard from anglers and our pro staff was for a more compact Swamp Lord option," said Nathan Ragsdale, Senior Product Manager – Freshwater Bait at Berkley. "The Swamp Lord Jr. gives anglers the smaller profile they've been asking for without giving up the performance that made the original such a success. It's the same confidence-inspiring hookup ratio, just in a package that's better suited for smaller forage and tougher conditions."

 

Key Features:

• Optimized Fusion19 hooks and ultra-soft body system designed to increase hookup ratio

• Sealed hook shank and watertight body chamber reduce water intrusion

• Compact 2.25-inch profile ideal for smaller forage and pressured fish

• Available in 12 color options

• Built on the same proven platform as the original Swamp Lord

 

Colors: Burnt Bone • Bully • Honey Shad • Bone • Green Pumpkin • Potomac • Spring Frog • Voodoo Black • Maverick • Chartreuse Perch • Copperhead • MF Bluegill.

 

MSRP: $10.99
Available: August 2026