"The fact that overall fishing participation numbers are quite stable from year to year could lead to the erroneous conclusion that anglers consistently renew their licenses," stated Tom Allen, Vice President of Research at Southwick Associates. "This is the first in a series of reports to be released on the topic. Upcoming reports will show which types of anglers are at greatest risk of not coming back, how to keep them engaged and lifestyles of various angler segments."
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Showing posts with label Steady Overall Participation Levels Conceal High Annual Rate of Churn Among Anglers. Show all posts
Showing posts with label Steady Overall Participation Levels Conceal High Annual Rate of Churn Among Anglers. Show all posts
Wednesday, September 30, 2015
Steady Overall Participation Levels Conceal High Annual Rate of Churn Among Anglers
While the total number of anglers who enjoy fishing remains fairly consistent year-in and year-out, the number of anglers who actually bought a license in ten consecutive years remains amazingly small -four percent of the approximate 33 million anglers in the United States to be exact. This was the startlingly discovery revealed by a recent study conducted for the American Sportfishing Association (ASA) by Southwick Associates.
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