Text and Photo Originally Posted in Fishing Tackle Retail
FORT SMITH, Ark. – PRADCO Outdoor Brands, a leading manufacturer and marketer of fishing and hunting brands and products, has acquired legendary fishing lure brand Norman Lures, formerly of Greenwood, Arkansas.
Dick and Holly Nethers of Fort Smith have owned Norman for the past 18 years and will remain involved in a consulting capacity. Under the Nethers’ leadership, Norman has continued a legacy of innovation and development with fishing lures and colors.
Norman Lures was founded by Bill Norman in the early 1960s. Some of Norman’s early creations are still being marketed and used to catch fish today. These include the DD22 and Deep Little N, which continue to be standards in deep-diving crank baits.
