BASS PRESS RELEASE
Anderson Media Corp., a 100-year-old family business founded in
Alabama, has acquired a majority interest in B.A.S.S., LLC, the world’s
largest fishing organization, the company announced today.
Media has been an investor in B.A.S.S. for several years. It increased
its share of the company Tuesday, and, in a statement released today, it
promised “business as usual” for B.A.S.S., which celebrates its 50th
anniversary next year.
The company will continue to operate with Bruce Akin as CEO and the current owners involved in the business.
Anderson, a fourth generation shareholder of the Anderson Companies and
director of Anderson Media and B.A.S.S., and an avid outdoorsman, will
join B.A.S.S. fulltime.
“This will provide seamless continuity
for B.A.S.S. and those connected with it,” said Anderson. “For the
fishing professionals, the loyal sponsors and advertisers and, most
importantly, the millions of people nationwide who love this sport,
things will both remain as they are and continue to improve.”
headquarters will remain in Birmingham, and JM Outdoors, its television
and video production arm, will continue to operate out of Little Rock,
“During the past several years as an investor in B.A.S.S.,
we have had a chance to get to know B.A.S.S. and the bass fishing
industry, and we feel so strongly about B.A.S.S. and the industry that
we decided to acquire a controlling interest in B.A.S.S.,” Anderson
added. “We are excited about the long-term growth potential for the
“The family-owned Anderson Companies share
the same roots and principles as B.A.S.S. and will provide new
opportunities for growth thanks to their internet marketing, consumer
products brand representation and retail services experience,” Akin
said. “They are dedicated to the same objectives that have guided the
previous B.A.S.S. owners, Don Logan, Jerry McKinnis and Jim Copeland.
When they bought B.A.S.S. in 2010, they were intent upon strengthening
the company and growing the sport of bass fishing, and they’ve been
successful. Anderson Media plans to continue to build upon those
“The Anderson companies have a century of
business expertise, particularly in marketing,” said Anderson. “We
believe we can apply that expertise in ways that will help B.A.S.S. and
the sport itself grow and prosper.”
Logan, who has been a friend
and business associate of the Anderson family for more than 30 years,
believes B.A.S.S. is in good hands. “They have a long-term strategy to
help the companies they acquire achieve their full potential,” he said.
“They do business like we do.”
Founded in 1917 in Florence,
Ala., as a corner bookstore and newsstand, the Anderson Companies are
now a diverse global organization. The largest Anderson Media owned
company is Anderson Merchandisers which specializes in brand
representation, marketing and retail services. It is one of only five
designated in-store preferred service providers for Walmart. Other
Anderson family-owned companies include internet sales and marketing
companies naturalhealthyconcepts.com and magazines.com, marketing distributor TNT Fireworks, the nation’s largest consumer fireworks brand, and retailers Books A Million, 2nd & Charles, and Yogurt Mountain.
B.A.S.S. has industry-leading magazines (Bassmaster and B.A.S.S. Times), website Bassmaster.com and television programming (The Bassmasters on ESPN2). Its Bassmaster Elite Series is
the premier bass tournament circuit in the world, and the annual
Bassmaster Classic is widely considered the “Super Bowl of bass
fishing.” B.A.S.S. was founded in 1968 by Ray Scott of Montgomery, Ala.,
regarded by many as the father of modern bass fishing.
is the worldwide authority on bass fishing and keeper of the culture of
the sport, providing cutting edge content on bass fishing whenever,
wherever and however bass fishing fans want to use it. Headquartered in
Birmingham, Ala., the 500,000-member organization’s fully integrated
media platforms include the industry’s leading magazines (Bassmaster and
B.A.S.S. Times), website (Bassmaster.com),
television show (The Bassmasters on ESPN2), radio show (Bassmaster
Radio), social media programs and events. For more than 45 years,
B.A.S.S. has been dedicated to access, conservation and youth fishing.
Bassmaster Tournament Trail includes the most prestigious events at
each level of competition, including the Bassmaster Elite Series, Bass
Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S.
Nation Series presented by Magellan Outdoors, Carhartt Bassmaster
College Series presented by Bass Pro Shops, Costa Bassmaster High School
Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks
Bassmaster Team Championship and the ultimate celebration of competitive
fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting