Anderson Media Corp., a 100-year-old family business founded in Alabama, has acquired a majority interest in B.A.S.S., LLC, the world’s largest fishing organization, the company announced today.
Anderson Media has been an investor in B.A.S.S. for several years. It increased its share of the company Tuesday, and, in a statement released today, it promised “business as usual” for B.A.S.S., which celebrates its 50th anniversary next year.
The company will continue to operate with Bruce Akin as CEO and the current owners involved in the business.
Chase Anderson, a fourth generation shareholder of the Anderson Companies and director of Anderson Media and B.A.S.S., and an avid outdoorsman, will join B.A.S.S. fulltime.
“This will provide seamless continuity for B.A.S.S. and those connected with it,” said Anderson. “For the fishing professionals, the loyal sponsors and advertisers and, most importantly, the millions of people nationwide who love this sport, things will both remain as they are and continue to improve.”
