Friday, July 19, 2019

Freedom Tackle Acquired by American Baitworks!

American Baitworks Co. Acquires 50% Stake in Freedom Tackle

American Baitworks Co. is pleased to announce the company has completed their investment in Freedom Tackle Corporation, a leader and innovator in Swing Head Action Jigs, Spinnerbaits, BuzzBaits and Hardbody Baits for Bass, Walleye, Panfish and Salmon fishing

Freedom Tackle Corporation’s approach to developing innovative baits has virtually defined the category of Swing Head Technology in the fishing industry. The company’s proprietary and patented removable hook system and customizable swing head technology has fueled the company’s growth and expansion across the United States and globally.

“Since our very first day in business, Freedom Tackle has been committed to advancing lure technology to create better fishing experiences as well as putting products into the hands of anglers of any skill level that flat out perform and catch fish.” said Michael Tamburro, co-founder of Freedom Tackle “Now, leveraging the strength of American Baitworks Co. group of companies, Freedom can further our growth through product design and innovation.”

Through the deal, American Baitworks Co. will invest heavily in new product design and development, brand awareness, marketing and sales. Michael Tamburro has been named Senior Vice President of Innovation and Nick Tamburro has been named Senior Vice President, International with American Baitworks Co. Tom Chopin has been named Director of International Sales.

“We’re very excited to be a part of American Baitworks Co. Group of Companies and to work alongside NetBait Lures, Scum Frog and Halo Fishing to grow our collective brands.” said Nick Tamburro, co-founder of Freedom Tackle “The entire team at American Baitworks is made up of passionate anglers with a commitment to making positive contributions to the sport we all love”

“We’re tremendously pleased to have Freedom Tackle as part of American Baitworks Co. Group of Companies. Their dedicated team is passionate about our sport and we’re excited to be able to support the next stage of growth and expansion for Freedom.” said Matt Massey, President & COO of American Baitworks Co.

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