Toby Keith has recently announced the acquisition of the fishing brand Luck E Strike. The bait and tackle brand, lauded by both professional anglers and recreational fishermen as a standby classic, has undergone a slight rebrand and is relaunching this summer with a new focus on its traditional American made division while maintaining the current assortments sold nationwide, all under the brand’s new slogan: “An American Original Since 1970.” Keith’s Instagram followers heard the news first.
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