Berkley Expands Lineup With New PowerBait MaxScent Magnum Hit Worm Colors

Built for precision presentations and pressured fish, the Magnum Hit Worm delivers oversized finesse appeal for today’s most popular bass techniques.

More MaxScent! Berkley is expanding its proven PowerBait MaxScent Magnum Hit Worm lineup with seven new fish-catching colors, giving anglers more options for today’s highly technical finesse fishing techniques. Designed for precision presentations with Neko rigs and other finesse techniques, the Magnum Hit Worm shines when targeting pressured bass and fish in a negative mood. As fishing technology advances and pressure mounts, the Magnum Hit Worm excels at targeting individual fish, isolated cover, and finicky bass in low-activity conditions. When subtle presentations and exact casts alone aren't enough, PowerBait MaxScent helps seal the deal.

 

Engineered with a thick body and bulbous tail, the Magnum Hit Worm balances a finesse presentation with a larger meal profile to help trigger bites from wary fish. Paired with Berkley’s exclusive PowerBait MaxScent technology, which is designed to expand the strike zone and generate more bites, the versatile worm remains a go-to option for anglers looking to maximize success across multiple finesse techniques year-round. 

 

Available in a 7-inch profile with 10 baits per pack, the Magnum Hit Worm now comes in seven new fish-catching colors built for versatility on today’s most pressured fisheries.

 

“The Magnum Hit Worm was designed for anglers looking to get more bites during some of the toughest conditions of the year,” said Nathan Ragsdale, Senior Product Manager – Freshwater Bait at Berkley. “We are excited to add seven new fish-catching colors to give anglers more options to adapt to the conditions or the lakes they are fishing. Whether you’re making precise casts to individual fish with forward-facing sonar or slowing down with a Neko rig around isolated cover, the larger finesse profile paired with MaxScent gives anglers another option when fish are pressured or simply not feeding aggressively.”

 

Key Features:

• Classic finesse worm profile with bulbous tail for pressured fish and presentation

• Thickened body and bulbous tail create subtle action with added big bass appeal

• Exclusive Berkley PowerBait MaxScent scent dispersion technology

• Designed for Neko, shaky head, Texas, Carolina, and drop shot rigging

NEW Colors: Green Pumpkin Moondust • Ember Jelly • Black • Fogline • Plum • Raw Hide • Salt and Pepper

 

Colors: Blue Fleck • Green Pumpkin • Green Pumpkin Magic • Plum Apple • Watermelon Red • 

 

MSRP: $9.99
Available: June 2026