ICAST 2020: Berkley Expands the Frittside Lineup: Junior and Biggun’

When Berkley^® scientists collaborated with David Fritts to create the Berkley Frittsid they knew they had a lure that was scientifically proven to catch ass, but even they were surprised at how fast it cemented itself as one of the hottest crankbaits in bass fishing. In just a short period of time it has racked up a lengthy list of accomplishments including the 2019 MLF Redcrest win, a 2020 FLW Pro Circuit event win and a host of Top-10 finishes in both the 2019 and 2020 Bassmaster Classic. In response to this success and the considerable buzz around the bait, Berkley is now announcing an expanded offering of the size 5 Frittside with two new profiles, the Frittside Junior and the Frittside Biggun’.
 
“We were bombarded with requests for new sizes from professional and avid anglers, so we put our Berkley scientists back to work,” stated Jake Dawson, Marketing Director at Berkley. “We asked them to develop two new baits that would dive to five feet but would still have that Frittside action that works in everything from muddy to clear-water conditions. That’s not as easy as it sounds as it takes considerable testing in the lab and on the water to keep the unique action at different depths.”

Key Features:
• Tight, balsa-like thumping action for tough conditions made possible by the integrated FlashDisc, which improves tracking stability
• Casts well even on baitcasting equipment
• Equipped with ultra-sharp Fusion19 hooks