Carrot Stix 2.0

Customer service driving force in branding of new Carrot Stix.

By Luigi De Rose

At the recent 2016 ICAST SHOW a distinct booth, a distinctively orange booth seemed busier than most. The blazed orange of Carrot Stix rods gained constant attention throughout the show and warranted a closer look. Aware of success years back, I was curious of their new gear. 

In 2007, Carrot Stix launched their Carrot Orange rods and won an unprecedented 3 ICAST Best of Show categories. At the time, these rods were ground breaking with the introduction of Nano-technology, micro guides and feather light weight. Within a few years the rod company was in trouble then disappeared. In 2014, the company was bought and they were back into the fishing game.

Interested in more information, I sat down with Matt Ki, VP of Operations for Carrot Stix.

IBASSIN:

Hi Matt, thanks for taking the time to tell us more about Carrot Stix.

MATT:

No problem. The booth is a bit quieter now. Yeah, Carrot Stix has 6 lines of spinning and casting rods plus several saltwater and specialty rods along with our brand new 2 speed spinning reel and casting reel. We’re really excited about the 2 speed spinning reel. We’re getting a lot of positive feedback. 

IBASSIN:

Please tell me more about the company? Is it under new ownership?

MATT:

In 2014 it was bought and relaunched. We are steadily building back the business. The past owners left the company in bad shape.

IBASSIN:

Yeah, Carrot Stix was popular then it died out. What happened?

MATT:

The problem was poor warranties and customer service. The real problem was that the factory they used cheated. Instead of hand winding the guides they used a machine which probably wrapped too forcefully creating a weak spot on the blank. So, they shipped out a bad batch of rods without knowing the problem existed.  It seemed that all the rods were breaking between the 2^nd and 3^rd guide. Instead of honouring their products, they were worrying about all the money they were losing by replacing the broken rods. It tarnished the brand. 

ICAST 2016: Carrot Stix Wild Wild Pro and Wild Green Pro Series of Rods

1    Wild Wild Pro Series

Pros and Anglers alike are always privileged to a High End Rod at the Most Reasonable Price point that still include most of the Added Functions that are required for this Rod to participate in Tournaments more frequently than most. Carrot Stix Plays Tribute to the Wild Wild Pros.
Wild Wild Pro Casting & Spinning Rods come with an Ultra-Light and Ultra-Sensitive 4A Grade Cork. All new MicroWave Guide system allows for more control and much longer casts. The Wild Wild Pro boasts an improved strength of up to 40% due to an all new blank weave.

Uses the all-new MicroWave® Guide System with its Light Weight Solid Titanium Frame, Running Guides, Strengthened Durability, Corrosion-Free, Line Control System your Line-to-Guide flow is Super Smooth.

Wild Wild Green Pro Series

Wild Wild Green Pro Inshore Casting Rod come with an Ultra-Light and Ultra-Sensitive 4A Grade Cork, featuring all-new Sea Guides with an Ultra-Light and Ultra-Sensitive 4A Grade Cork, featuring strength of up to 40% due to an all new blank weave. The best of Carrot Cellulose Nano Fiber properties include better Shock Resistance, Vibration Absorbance, Heat Resistance and an overall smoother Line-to-Guide flow.