Top Selling Fishing Brands in America 2012

In 2012, the top brands include:

• Top rod brand: Shakespeare (10.0% of all purchases)
• Top reel brand: Shimano (21.1% of all purchases)
• Top combo brand: Shakespeare (18.3%of all purchases)
• Top fishing line brand: Berkley Trilene, PowerPro (each 11.2% of all purchases)
• Top hard bait brand: Rapala (23.5% of all purchases)
• Top soft bait brand: Berkley Gulp, Zoom (12.8%, 12.6% of all purchases)
• Top spinner bait brand: Strike King (18.5% of all purchases)
• Top jig brand: Strike King (7.6% of all purchases)
• Top hook brand: Gamakatsu (24.7% of all purchases)

• Top sinker brand: Eagle Claw (11.0% of all purchases)
• Top swivel brand: Eagle Claw (24.6% of all purchases)
• Top rigs brand: Eagle Claw (11.8% of all purchases)
• Top bobber brand: Thill (19.4% of all purchases)
• Top leader brand: Seaguar (19.0% of all purchases)
• Top fly rod brand: Sage (23.1% of all purchases)
• Top fly reels brand: Cabelas (19.2% of all purchases)
• Top fly combo brand: Cabelas (18.5% of all purchases)
• Top fly line brand: Scientific Angler (3M) (15.4% of all purchases)
• Top fly leader brand: Rio (38.7% of all purchases)
• Top fish finder brand: Lowrance, Humminbird (43.0%,42.9% of all purchases)
• Top tackle box brand: Plano (44.0% of all purchases)
• Top landing net brand: Frabill (34.9% of all purchases)
• Top fishing knife brand: Rapala (28.2% of all purchases)

* Largemouth bass remain the number one targeted species of freshwater fish, with 55% of fishing activity targeting largemouth bass, followed by pan fish (38%) and smallmouth bass (25%).

* Saltwater anglers were more varied, with 31% of trips targeting redfish/red drum, followed by flounder (25%), and striped bass (19%). Please note these refer to species targeted on trips and not the number of fish actually caught.

 

*** All Data collected and calculated by Southwick Associates ***