BIRMINGHAM, Ala. — B.A.S.S. has announced that Yamaha Marine has extended its premier partnership with B.A.S.S. through 2028, continuing a long-standing relationship that spans decades and plays a significant role across competitive fishing, conservation and angler development. As part of the extension, Yamaha will remain the Official Engine Sponsor of B.A.S.S. and the Official Motor Sponsor of B.A.S.S. Conservation, while also serving as the title sponsor of the Redfish Cup Championship and continuing the popular Yamaha Power Pay Contingency Program.
The multi-year agreement reinforces Yamaha’s deep-rooted commitment to competitive fishing and its investment in anglers at every level — from youth and grassroots participation to the Progressive Bassmaster Elite Series and the Bass Pro Shops Bassmaster Classic presented by Under Armour. Yamaha outboards are a trusted presence across Bassmaster events, powering anglers who rely on performance, reliability and efficiency in demanding tournament environments.
“B.A.S.S.’s reach, from high-school and grass-roots circuit events all the way to the Elite Series and Classic, embodies the passion and community that define bass fishing,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “The quality of competition, the connection to anglers of all ages and the role B.A.S.S. plays in growing participation across the country align perfectly with Yamaha’s commitment to delivering exceptional performance and experiences on the water. Together, we’re helping strengthen the sport at every level and inspiring the next generation of anglers.”
