Hottest Brands in Fishing

Here's a cool list of some of the industries best selling brands. Are you a fan of these products? Maybe you should be. 

Southwick Associates' has announced the 2016 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2016 by AnglerSurvey.com panels.  

In 2016, the most frequently purchased tackle brands included:

*     Top combo brand: Shakespeare

*     Top spinner bait: Strike King

*     Top swivel brand: Eagle Claw

*     Top leader brand: Seaguar

*     Top fly reel brand: Orvis

*     Top fly tying material brand: Hareline Dubbin

*     Top fish finder brand: Humminbird

*     Top clothing brand: Columbia

*     Top rain gear brand: Frogg Toggs

*     Top fishing net brand: Frabill

*     Top knives brand: Rapala

Lowrance 60th Anniversary HDS Ultimate Great Upgrade

The Lowrance 60^th Anniversary HDS Ultimate Upgrade promotion on qualifying HDS Carbon™ and HDS Gen3 fishfinder/chartplotter displays, running from March 1 until May 31, 2017.

The HDS Gen3 series feature an easy-to-use, multi-touch, high-resolution display with Broadband Sounder™ and CHIRP sonar, plus built-in support for StructureScan^® 3D with SideScan and DownScan Imaging™.

The new Lowrance HDS Carbon adds a high-performance, dual-core processor, multi-touch SolarMAX™ HD screen and Network Dual Sounder to the proven features that have made HDS displays the choice of anglers at all levels.

The Ultimate Upgrade includes a mail-in rebate offer for a $300 Visa reward card on purchases of HDS Carbon or HDS Gen3 plus the StructureScan 3D Module and Transducer Pack; $200 Visa reward card for HDS Carbon or HDS Gen3 plus the TotalScan™ Skimmer Transducer Pack; and a $100 Visa reward card for HDS Carbon or HDS Gen3 bundles with either StructureScan 3D or TotalScan. These offers are applicable only for purchases made in the United States, Puerto Rico and Canada.

For more information about the Lowrance HDS Ultimate Upgrade, please visit www.lowrance.com/en-US/specialoffers/uu2017/.

New Megabass Northern Secret Limited Edition Colour for 2017 with Nick Cousvis

Nothing works better on big bass than a jerk bait and Megabass makes some great ones. Megabass has created a custom colour that is designed for northern waters. Their new Northern Secret should be awesome on monster smallmouth. Listen to pro-staff and top angler Nick Cousvis as he explains this Limited Edition Northern Secret.

Timmy Horton Wins the 2017 BASS Elite Lake Okeechobee with 83-05lbs!

Horton wins by one pound!  

BASS PRESS RELEASE
After starting Championship Sunday more than 8 pounds ahead of his nearest competitor, Tim Horton of Muscle Shoals, Ala., struggled throughout the day, but held on tight to win his first championship in a decade at the A.R.E. Truck Caps Bassmaster Elite at Lake Okeechobee.

A big win for the whole Horton team.
(Photo: BASS)

Horton was only able to bring 11 pounds, 7 ounces of Okeechobee largemouth to the scales today, which pushed his total four-day weight to 83-5. His success topped second-place finisher Ott DeFoe of Knoxville, Tenn., by 1 pound, 4 ounces.

Horton's last victory was at the 2007 Elite Series Champion's Choice on New York's Lake Champlain. It's been 10 years since the 11-time qualifier of the GEICO Bassmaster Classic presented by DICK'S Sporting Goods took home the trophy and $100,000 first place prize.

"Today was a very difficult day, no question about it," Horton said. "I'm so thankful and so very blessed that Thursday and Friday went as well as they did. If it weren't for those two heavy limits, I wouldn't have won."

2017 BASS Elite Lake Okeechobee Day 3: Timmy Horton Remains in Lead with 71-14lbs.

Horton hanging on. 

BASS PRESS RELEASE
After losing a 9-pound bass to start his morning, Tim Horton of Muscle Shoals, Ala., kept his composure and weighed 15 pounds, 11 ounces to keep a tight grip on the lead at the A.R.E. Truck Caps Bassmaster Elite at Lake Okeechobee.

Horton's three-day total was pushed to 71-14, which is more than 8 pounds ahead of second place — Ott DeFoe of Knoxville, Tenn.

Leaders struggle as Big O stayed calm.
(Photo: BASS)

Horton, who is hoping to win his fifth Bassmaster title, said it was a heartbreaking moment, and it wasn't the only big bass he lost during Saturday's competition.

"I had a perfect day on Friday, I didn't lose a single fish," Horton explained. "I knew I was bound to mess something up, and I did today. Twice. When you're in contention to win one of these tournaments, mistakes like that can cost you big time. I lost that big one early, then I dumped another 5-pounder around midday."

Horton's misfortune, while painful, didn't last long.

"I had two minutes to go and I caught a 5-13, which culled out a 13-ounce bass I had been trying to get rid of all day," he said. "I made it to check-in with one minute to spare. I'm so thankful I was able to catch that big fish late in the day. It gave me a much needed boost in confidence to start the final day, and that always helps."

2017 BASS Elite Lake Okeechobee Day 2: Timmy Horton Sacks Monster Bag and 8 Pound Lead!

Big bags move many up leader board. 

BASS PRESS RELEASE
After weighing the second limit of the tournament that crested 30 pounds, Tim Horton of Muscle Shoals, Ala., took control on Day 2 of the A.R.E. Truck Caps Bassmaster Elite at Lake Okeechobee. Today's 30-pound, 4-ounce limit pushed his two-day total to an impressive 56 pounds, 3 ounces.

Horton's performance vaulted the four-time Bassmaster champion ahead of Thursday's leader Ott DeFoe of Knoxville, Tenn., by almost 8 pounds.

This is what 30-04Lbs looks like.
(Photo: BASS)

Horton has a history of winning by a substantial margin: Three of his four victories carried a minimum of a 13-pound difference between first and second place.

But knowing how fickle Lake Okeechobee bass can be, he's not comfortable just yet.

2017 BASS Elite Lake Okeechobee Day 1: DeFoe Grabs Lead with 31-03lbs!

Tyler Carriere Day 1 Big Fish winer with 9-05lbs. 
BASS PRESS RELEASE

Two beast leaps Ott atop of field.
(Photo: BASS)

Florida’s famous big-bass factory showed off during the first day of the A.R.E. Truck Caps Bassmaster Elite at Lake Okeechobee, as Tennessee native Ott DeFoe caught a huge five-bass limit that weighed 31 pounds, 3 ounces.
 
DeFoe’s impressive catch put him more than 4 pounds ahead of Stephen Browning of Hot Springs, Ark., who is in second place with 26-13.
 
Anchoring his limit with two giant bass that weighed 8-6 each, the 31-year-old DeFoe knew he had located quality fish during practice on the lake, but he didn’t realize just how good they were.
 
“I had a lot of bites during practice, but I wasn’t catching very many fish over 2 1/2 to 3 pounds,” DeFoe said. “But, a few of those fish were in one area that seemed to have all the right ingredients to justify a return trip once the tournament began.”
 

Shimano KEEPS YOU FISHING!

Shimano has always been at the forefront of the fishing industry. A strong advocate of catch and release in tournaments, they also promote and fight for angler's rights. Listen to Bob Mahoney as he explains the role Shimano is having in the industry with KEEP YOU FISHING!

Humminbird New HELIX GEN 2 and MEGA Imaging with Humminbird Pro Nick Cousvis

Big changes for Humminbird units in 2017! The Helix Generation 2 has changed the game. Plus, the introduction of MEGA which offers higher frequency which translates to sharper, clear images. Listen as Humminbird pro staff Nick Cousvis explains all these great advancements.