Shimano and Jackall Enter Partnership

Beginning in January, Shimano will take on sales, marketing and distribution responsibilities in the U.S. and Canada for Jackall Lures, the companies announced today.
Jackall’s parent company already shares a partnership with Shimano Inc. on the development of bass fishing rods for the Japan domestic market.

“We look forward to bringing the strengths of Team Shimano to help Jackall become the leading player in the premium bass lure market,” said Dave Pfeiffer, president of Shimano American Corporation.

Formed in 1999, Jackall products have been available in North America since 2003, but this new partnership will allow for more effective distribution.

“While this new agreement will be a solid benefit for both our companies, it will be bass anglers throughout North America who will benefit the most from this relationship,” said Jackall president Toshiro Ono. “Tackle dealers will become more aware of our lures, and will be able to stock the right models, sizes and colors most effective for the bass fishing waters in their areas.”

Jackall’s North American operations will continue to be based in Los Alamitos, Calif., under the direction of Curt Arakawa, Jackall’s vice president of sales, marketing and operations. Shimano’s Ted Sakai will handle product management responsibilities for Jackall.

Warehousing and shipping logistics will be handled through Shimano’s distribution centers in Irvine, Calif., and Ladsen, S.C.