Shimano and Rapala Join Forces with BASS.

BASS Big Draw for Anglers

Originally posted in Angling International

Two of the world’s top fishing tackle manufacturers have announced major sponsorship agreements with B.A.S.S.

Under the deals, Shimano and Rapala will be supporting sponsors of the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Nation events and other major tournaments run by the organisation.

“We welcome Rapala into the B.A.S.S. sponsor family,” said Bruce Akin, CEO of B.A.S.S. “The company is known worldwide as an innovator and marketer of premium fishing lures and tackle as well as a strong supporter of many Bassmaster Elite Series professionals. We look forward to helping Rapala grows its brands as it helps us grow the sport of bass fishing.”

“Rapala is extremely proud to be a sponsor of the Elite Series,” said Tom Mackin, President of Rapala USA. “We value our strong strategic marketing partnership with this world-class organisation. We also value our friendship with all the great people at B.A.S.S. Together we are building momentum – it’s really fun to be part of it all.”

Shimano has signed a multi-year deal that extends its relationship with B.A.S.S. Akin said: “We pride ourselves on associating with the very best companies, especially ones that are dedicated to preserving and growing the sport of bass fishing. Shimano is an excellent example of that.

“It represents quality fishing tackle and the company is also known for leading-edge efforts to promote and improve catch-and-release bass fishing.”

“As a returning sponsor, we recognise that one of the best ways to reach avid bass anglers is to connect with them at tournaments, events and through the media B.A.S.S. provides,” said Chris Russell, Senior Manager for Shimano.

“We enjoy working closely with all the anglers – from Bassmaster Elite Series Pros to regional fishermen and high school teams. We gain valuable insight on the newest trends in the industry and get to interact with anglers across the country by attending all levels of events with our Shimano Experience Team.

“Working with B.A.S.S. provides the platform we need and helps us connect with the best bass anglers in an effective way.”

The recent Bassmaster Classic Expo heralded the debut of the Shimano Garage, where anglers had their Shimano reels serviced for free.