In 2015, sportfishing's most frequently purchased brands included:
- Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
- Top reel brand: Shimano
- Top combo brand: Shakespeare
- Top fishing line brand: PowerPro
- Top hard bait brand: Rapala
- Top spinner bait brand: Strike King
- Top jig brand: Strike King
- Top sinker brand: Lindys
- Top swivel brand: Eagle Claw
- Top leader brand: Sufix
- Top fly line brand: Rio
- Top fly leader brand: Rio
- Top tippets brand: Rio
- Top wader brand: Simms
- Top clothing brand: Columbia
- Top raingear brand: Frogg Toggs
- Top landing net brand: Frabill
- Top bait bucket/aerator brand: Frabill
- Top fishing knife brand: Rapala
- Top fish scale brand: Berkley
- Top trolling motor brand: Minn Kota
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