Thursday, January 21, 2021

Swindle Signs with 13 Fishing for Rods & Reels

Swindle Signs With 13 Fishing, Buckle Up! 

Elite Series competitor Gerald Swindle now fishes exclusively with 13 Fishing rods and reels. 13 Fishing’s unique combination of cool-factor and functionality attracted Swindle to sign with the brand. “First off, the rods and reels are lights-out,” says Swindle, Bassmaster Angler of the Year in 2004 and 2016. “But also, I like the 13 image – it’s got a little swagger to it.

Noting Swindle’s “big personality,” 13 Fishing Marketing Director Ben Alcocer says Swindle “is a perfect fit” for the “bold” brand and that “his abilities on the water and his product insight really can't be overstated.”

Swindle’s Bassmaster highlights, in addition to his AOY titles, include 18 Classic appearances and 55 Top 10 finishes.
“It’s a great match,” Alcocer says. “We're very excited to work with Gerald to continue to create innovative products and help him bring home wins.”
Swindle praised 13 Fishing’s product line for including quality rods and reels in both high-end and economical categories.
“Dude, I’m telling ya, for the price of some of these rods and reels, they’re as good as any I’ve ever fished with,” Swindle says. “So, I’m just as happy with a $125 to $150 rod as I am with a $400 rod.”
“I’ve fished with the $125 to $150 rods, and they’re light for the dollar but just don’t break.” Swindle continues. I tell the guys at 13 that, and they laugh and say, ‘If Swindle can’t break ‘em, no one can!’ If I can’t break ‘em, you’re getting zero customer returns.”

Having purchased a minority stake in 13 Fishing’s parent company in 2019, Rapala VMC distributes 13 Fishing products outside the U.S.
Swindle is also a Rapala pro. His pro-team liaison at both Rapala and 13 Fishing is Dan Quinn, who wears marketing hats at both companies.
“Gerald is as good as they get and is one of the very best at catching bass, but just as importantly, he works just as hard off the water,” Quinn says. “Whether it’s filming, doing photo shoots, designing and testing products, his product knowledge and communication are top-level.”

“The fishing world better buckle up for this,” Quinn says. “It’s gonna be a fun ride!”

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