Z-Man's ElaZtech Celebrates its 15-Year Anniversary

When a new class of softbaits first showed up in tackle stores fifteen years ago, no one particularly knew what to make of them, or the rather supernatural properties the baits exhibited. No one, that is, except an angler named Kevin VanDam, who would soon win a Bassmaster Elite Series tournament wielding a lively, ultra-durable stickbait called the Zero.
Link here to see their full story