Tuesday, July 18, 2023

Discover EFTTEX Soft Lure category champion, LIVETARGET ULTIMATE FROG


The thrill of a surface attack from an apex predator is unsurpassed. Triggering topwater bites from supersized bass – the smartest, wariest, and most cunning ones in the school – requires unmatched realism in both form and function. Leveraging a battle-tested research and development process, the master lurecrafters at LIVETARGET tap directly into the DNA of surface predators with the ULTIMATE FROG: The first – and only – frog lures that look AND act alive! 

When motionless, the LIVETARGET ULTIMATE FROG sits just like a living frog at rest, with its eyes just above the surface, its body angled 45-degrees down, and its legs contracted beneath its body. When twitched or pulled, the ULTIMATE FROG’s body dips beneath the surface as its legs hinge at the hips and knees, extending to full length in perfect unison – just like a living frog as it swims for its life through open water. At the end of this stride, the lure’s legs tuck back in toward the body as its eyes break the surface, in an intricate sequence of biomimetic motions that bring the LIVETARGET ULTIMATE FROG to life. 

With a body molded from ABS plastic and legs crafted from highly elastic and durable TPE, the ULTIMATE FROG is engineered to withstand the rigors of the surface battlefield. Pull it adjacent to heavy cover, and the ULTIMATE FROG’s dense internal rattle calls bass in for a closer look. Its well-positioned single hook delivers unmatched hooking percentages in the unforgiving topwater angling environment. 

Both Popper and Finesse models of the LIVETARGET ULTIMATE FROG are available in 2- and 2 ½-inch sizes with an array of 8 compelling colors that turn the most skeptical bass into ravenous eating machines, primed for surface attack.


  • Uniquely Replicates the Size, Shape, Profile, and Movements of a Living Frog 
  • Robust ABS Body and Durable, Elastic TPE Legs 
  • Popper Model with Single Knocker Internal Rattle 
  • Finesse Model with Silent, Stealthy Swimming Action 
  • Single Hook 
  • Includes One Set of Replacement TPE Legs 
  • 2-inch (50 mm) and 3/4 ounce (21 g ) and 2 ½-inch and 1-ounce (28 g) Sizes
  • Eight Biomimetic Colors

MSRP $17.99

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