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Wednesday, July 12, 2023
Fenwick Embarks on a New Journey with World Class Rod Series
Famed rod maker known for sensitivity embarks on a new journey with the inspired World Class series
history is rich with innovation as the brand has spent decades building
upon its previous learning and developing technique driven rods that
deliver upon its famous sensitivity. That’s why the next chapter in their
journey is so remarkable. Simply put – Fenwick has found a better way.
Through many years of research and design work, the team at Fenwick has
made the challenging decision to abandon its well-loved Fenwick rod designs
for an entirely new, ground-up build of rods that deliver above and beyond
what even the brand thought possible.
By embracing technology and new development methods, and deep diving into
areas of ergonomics, like physiology of the hand, Fenwick has completely
redesigned its entire rod portfolio. The result is a collection of 264
highly crafted World Class, Elite, HMG, and Eagle rods that are undoubtedly
the most sensitive, yet balanced rods Fenwick has ever offered.
pinnacle of the collection, the World Class series, provides discerning
anglers with 62 technique-specific rods to meet their specialized needs.
Focusing on the importance of weight, balance, and sensitivity, World
Class rods are crafted from ultra-premium materials combined with a blend
of high modulus graphite and Fenwick’s proprietary reinforcing resin,
providing perfect actions for each application. Designed for
performance, Fenwick has skillfully crafted the lightest weight blank
possible without disrupting sensitivity or responsiveness.
What makes the new World Class rods most special is how they feel in the
unique design began by studying the human hand and what is required to
deliver truly exceptional ergonomics. From there the Fenwick team studied
rods, they studied anglers of all types, and they studied products like
surgical tools where precision and ergonomics are critical to the job.
These learnings were applied to a new form that acts as an extension of the
angler's hand maximizing comfort, grip, and overall feel without any extra
material to deaden
sensitivity. The structure of the handle consists of
smooth transitions with an hourglass silhouette, which eliminates harsh
edges and abrupt material changes that take away from the natural feel. A
thoughtfully measured handle diameter fills the hand perfectly, optimizing
leverage and action while the ergonomic grip offers soft surfaces and a
seamless in-hand feeling that enhances the angler's ability to detect
changes in structure, lure movement, and, most importantly, bites. The
Fenwick designed reel seat fits the crux of the hand for a natural feel and
elegant, yet minimal, finishes reduce the overall weight of the rod to
"The craftsmanship and attention to detail in this rod are as high a
standard as exists in the market. We selected the materials and designs
that funneled to one singular goal - to make the most sensitive,
lightweight, and thoughtful fishing rod possible,” Says Justin Poe, Rod
Director for Fenwick. " In our quest to build anglers the greatest
fishing rods made by human hands, everything about these new rods is purposeful.
From the transparent paint and minimalist design that eliminated
unnecessary weight to the rod, to the handle and reel seat materials that
not only added sensitivity but mimicked the natural form of the human hand
to maximize the optimal fishing techniques. There is nothing extra glued or
wrapped onto these rods because that would take away from your ability to
• Smooth Parting Lines to Minimize Hand Confusion: Thoughtful
part lines that extend further back so hand contact is done in one plane,
resulting in the best sensitivity transfer
• Tailored Foregrip: Reduced length and added taper allow for
a forward finger placement and better feel of action
• Contoured Rod Butt: Soft bulb with increased radii provides
comfort when resting the rod butt against the angler's body and minimizes
the chance of getting hung up on apparel
• Ergonomic Main Grip: Bulb shape fits the crux of the
angler's hand for a custom natural feel
• Seamless Handle: Conforms to the angler's body for
• Maximum Blank Contact: Maximum blank exposure integrated
into the main grip for better feel of sensitivity
these rod features results in a tailored blend of ergonomic effectiveness
and incredible sensitivity. With each rod model, anglers will recognize a
rod that naturally extends from their arm and a handle design that
consistently aligns their fingers with the rod blank to allow for
continuous sensitivity and balance throughout their fishing experience.
"Drawing inspiration from the late 1980s, when Fenwick was a highly
influential brand renowned for its exceptional bass and inshore rods, we
established a reputation as the leading choice for anglers seeking
technique-specific fishing rods." Says Marc Kempter, VP of Marketing
Communications for Fenwick. "Looking ahead, we aim to use cutting-edge
innovation that elevates our rods to the highest standard, focused on
balance, sensitivity, and natural comfort. Commencing with the enhanced
World Class series, we will concentrate on catering to the core market of
freshwater and inshore fishing, providing them with rods where people will
feel a noticeable difference in performance."