Wednesday, July 26, 2023



Trophy-caliber bass are old – and smart. These denizens of the deep have seen it all and learned to avoid eating anything that doesn’t look and act just like it’s supposed to. The master lure crafters at LIVETARGET leverage a highly evolved research and development process to ensure that no detail is overlooked and no shortcuts are taken on the path to creating the most realistic lures that fish – even the oldest, smartest ones – have ever seen. 

The LIVE CRAW is the first crawfish imitation that both looks and acts alive. Perfectly mimicking a vulnerable, exposed craw falling toward the bottom – and then scurrying for safety once it gets there – the LIVE CRAW features a unique swing weight system that ensures a horizontal profile as the craw falls through the water column or crawls across the bottom. Three interchangeable weights allow anglers to fine-tune the LIVE CRAW’s rate of descent through the water. Thoughtful design of the swing weight ensures that the LIVE CRAW is slightly off-balance, creating a lifelike wobble as the lure descends or is worked across the bottom. 

An ABS plastic body stands up to the abuse dished out by rocks and timber – and angry bass – while buoyant, high-action TPE legs provide nervous fluttering action during all phases of the retrieve. Equipped with a low-frequency knocker to call bass in from far away, the LIVE CRAW is armed with a stout Mustad hook that converts bites into bass in the tank. The LIVETARGET LIVE CRAW is available in 2 ½ and 3-inch sizes, each in eight biomimetic colors that will fool the wariest bass.


  • 3 Distinct Actions: Drop, Twitch, Crank
  • 3 Weights, Slow, Medium, and Fast Sink Rates
  • 8 Biometric Colors 
  • ABS Plastic Body, TBE Soft Plastic Legs
  • Two Sizes: 2 ½ Inch, 3 Inch

MSRP $14.99

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