Thursday, February 17, 2011
Berkley Press Release
Photo: BerkleyThe Devil Spear, designed by Mike Iaconelli.
Word leaked a week or two ago about a brand new line of Berkley soft-plastics called HAVOC. The project, from inception, was shrouded in secrecy. The pros involved were forbidden from even hinting about the new baits, the media knew nothing, and excitement ramped up as the Bassmaster Classic approached.
Today at Classic Media Day, Berkley finally released news about the exciting HAVOC line and here's the scoop.
HAVOC soft plastics are pro-designed for bass fishing and give anglers lifelike action with a wide-ranging lineup of colors.
HAVOC officially launches at the New Orleans Bassmaster Classic with four new baits. Additional baits will follow throughout the Bassmaster Elite Series season including new and innovative shapes as well as proven forms.
What seems to immediately set HAVOC apart is the control given to pros in the design process. Skeet Reese, Mike Iaconelli, Gary Klein and Bobby Lane spearheaded development of the four new shapes and were given absolute control over the final product. That's somewhat of a departure from traditional pro-manufacturer working relationships, where both parties often compromise on final design.
Berkley product manager Brad Danbom noted: "Berkley's worked extensively with our pro team to create shapes with actions that satisfy their rigorous standards. The great thing about HAVOC is no other baits out there are as unique and action-packed as these soft plastics."
All four of the HAVOC pros addressed the Classic media onstage today. Klein noted: "The HAVOC designs are phenomenal. Anytime you get a group of anglers like us turned loose, and you get us in a room, we'll come up with the best. I think we truly knocked it out of the park. And The Deuce without a doubt is the most versatile out of them all (laughs)."
Reese stated: "There's roughly 150 years of fishing experience standing on this stage right now that designed these new baits for the industry. Most of those years lie with Gary (laughs). But truly, I've done a lot of design work for the last 10 years and I can honestly say right now that the baits we're putting out on the market right now are truly designed to help the angler catch more fish."
The first introductory baits include the HAVOC 4" Devil Spear, 4" Craw Fatty, 3" The Deuce and 4" Pit Boss. Each bait will be available in 10 pro-selected colors for $3.49. More baits will be introduced throughout the year.
Here's the intel on each of the four new baits.
4" Devil Spear ・Designed By Mike Iaconelli
Photo: BerkleyCraw Fatty
4" Craw Fatty ・Designed By Bobby Lane
Photo: BerkleyThe Deuce
3" The Deuce ・Designed By Gary Klein
Introductory colors: shady-watermelon-candy, watermelon-red, green-pumpkin-sumthin, green-pumpkin/green, green-pumpkin, watermelon-candy/red, green-pumpkin/blue, smoke-sparkle, smoke-sparkle/black-fleck, and cinnamon-purple/black-fleck.
4" Pit Boss ・Designed By Skeet Reese