Wednesday, July 11, 2012

ICAST 2012: Live Target Poppin' with Excitement

NEW Frog Popper
Grand Island, NY - Koppers Fishing, the makers of LIVETARGET life-like lures, are bound for Orlando, FL, and looking for a hat trick victory in the ICAST New Product Showcase competition. Koppers enjoyed back-to-back wins in 2010 and 2011 in the soft lure class. The company will unveil its 2013 marquee product this coming Wednesday; a popper frog, which will contest in the hard lure competition.

“A win in hard lures this year would be a great success story,” states company founder Grant Koppers, who says the bait is unique, innovative and looks fantastic in the water. “The challenge with conventional poppers has always been the profile,” explains Koppers. “Most poppers appear as cone-shaped and very unnatural in appearance. We designed a fleeing frog profile with a built-in clear popper lip. As a result, fish will focus on the frog profile and 3-D anatomical markings and are more likely to engage.”

Available in two sizes and five colors, the popper will complement the current LIVETARGET frog line, adding to the hollow body and walking frog series.
In addition, Koppers will also launch a new Crappie and Tilapia series. The Crappie will be available in lipless rattlebait and flat-side crankbait tools. The Tilapia will be a fan favourite with Southern anglers and will come in wakebait and lipless rattlebait models. ICAST attendees can see the frog popper in the ICAST New Product Showcase, and all of the new 2013 products at Booth #927.
About Koppers Fishing & Tackle Corp. – Koppers Fishing is the manufacturer of the LIVETARGET life-like lure brand. The premium baits feature state of the art tooling and sophisticated painting processes, creating a lure that almost jumps out of the box with realism. LIVETARGET can be found in most major chains and independent retailers throughout North America. For additional information please visit
Media Contact: or 1-888-231-4448

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