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Friday, July 13, 2012
ICAST 2012: Normark's Range of Great Stuff
Rapala Defines ‘Innovation’ at ICAST
Ground-breaking. Inventive. Revolutionary. Avant-garde. These are declarations manufacturers of fishing equipment all hope describe their newest products. Many attach them to their goods. Few, however, are truly landmark creations.
The doors swung open at ICAST-the fishing industry’s largest showcasing of new products for the upcoming year. Within the immense Orange County Convention Center in Orlando, Florida, Rapala once again defined the term “innovation” as it relates to the fishing tackle trade.
Several Rapala brand products were showcased during the three-day event, all ranking supreme in quality and improvement and will be available to anglers soon:
Rapala BX Minnow Combining the unmatched responsiveness of balsa with rugged durability of plastic, the new Rapala Balsa Xtreme Minnow opens a new era in fishing lures.
VMC Wide Gap A bass angling staple, the VMC Wide Gap hook has a traditional design with new and improved features. Resin closed eyes to ensure even the thinnest braided line will not slip through and an offset behind the eye making it ideal for larger softbaits. Pair that with the VMC signature three-degree “tweak” points and anglers have wide-gap hooks that provide hassle-free and instant hook sets each and every time.
Sufix 832 Advanced Lead Core Sufix, the trendsetter in fishing line, continues to set the market on fire with the introduction of Sufix 832 Advanced Lead Core, the first lead core line to combine both Dyneema and GORE performance fibers.
MarCum LX-9 Imbued with MarCum’s full menu of famed patented sonar features, LX-9 is the culmination of a decade of intelligent sonar engineering. An 8-inch flat panel color LCD (with RCA video out) plays live video, multiple user-defined sonar displays…or both simultaneously - the readouts actually merge into a single, easily viewable image. Industry exclusive Sonar Footprint™ Technology displays area of bottom coverage at any depth. A customizable “Dashboard” reveals digital depth, battery voltage, range, sensitivity, interference rejection (IR), as well as on-screen displays of water temp, camera depth, and relative camera direction. Sonar is also temperature capable when used with an optional High-Speed Transducer.